Challenge

Gloss Leaf presented the opportunity to build a complete brand from scratch, from brand name to website to physical product and beyond. Starting with the basic idea of a collagen-enhanced tea, the project raised numerous challenges: to stand out amid a crowd of specialty beverages and find a balance between beauty and beverage themes.

Result

From brand name and tagline to visual design, Gloss Leaf effortlessly brings together the disparate worlds of beauty and beverage. With its slim can, colorful minimalism, and succinctly playful messaging, the brand achieves a seamless blend of the two, intuitively communicating its appeal as both a beauty booster and a delicious refreshment. Following its launch, Gloss Leaf won accolades from consumers, influencers, and industry figures alike, who lauded its concept, design, and flavor. The brand entered national distribution in luxury gym chain Life Time Fitness and fielded partnership opportunities from QVC and Rolls-Royce/Bentley.