Challenge

As a seller platform, Amazon is always evolving, with a perpetual addition of new tools and experiments to try. When they gave Zint early access to their new Premium A+ Content platform that provides more real estate and greater flexibility, it was a call for Zint to step up and deliver richer, more immersive listings to further engage and inform its audience.

Results

With edge-to-edge screen space and content modules that could be stacked without padding, implementing a typical tower of discrete graphical blocks struck us as a missed opportunity. Instead, we wanted to create an immersively singular piece of content that would visually guide the viewer through several rich nodes of information. We took inspiration from magazine spreads, posters, and web design to build a cohesive flowing structure that visually unifies disparate pieces of information and makes it all effortless to absorb. Highly naturalistic stock imagery and an elegant but playful palette finish the experience to leave the viewer with a dynamic impression of the brand as a whole.